Are You Sure it’s an Eco Friendly Product?
Last week, a friend said to me “Clare, you’re going to LOVE this product! I found it in the supermarket, it’s eco friendly”
“Great!” I said. “What makes it an eco friendly product?” I asked.
My friend (bless her heart, she’s such a lovely lady), looked confused.
“It says on it that it’s eco!”, she said, brightly, as she rushed off to bring me her eco friendly product purchase.
Yes, it did indeed say “Eco friendly product”. In large letters.
But was it “Genuinely Green”? (that’s my yardstick for truly eco friendly products).
I examined the bottle.
Nowhere did it say WHY it was an eco friendly product.
I looked at the back, to see the list of ingredients. Unable to read them (they were microscopically small), I moved into the light and borrowed a pair of reading glasses (an uncomfortable sign of slight aging). With the exception of “aqua” (water), everything else was unpronounceable chemicals.
“What do you think?” said my friend, beaming.
“Greenwashing” I replied, sadly. (If you’re new to the concept of greenwashing, you can find out all about it here ).
Photo Credit: fotolia