Does your Inbox look like one of those homes you see sometimes on TV – so full of clutter that the owner can barely make their way inside?
Mine overflows on a daily basis.
I’m sure yours does too.
However, there are some newsletters which I always read. Mostly, they’re about eco friendly issues, but I do have interests outside of our habit of wasting resources.
I seek these newsletters out over the clutter. Because I know they provide worthwhile information that I want to read.
One of these worthwhile newsletters is Pete’s Weekly. Peter Carruthers is a South African businessman, with that uniquely South African self-deprecating humour, and a wonderful way with words. I lived in South Africa for several years and the beauty of the country and the friendliness of the people stay with me.
Mostly, Peter writes about business, and service, and marketing. Always interesting, always relevant.
Recently however he tackled a different topic – one which resonated particularly with me, because it’s all about how we’re wasting resources.
He wrote that he had been reflecting on the fecklessness of the next generation – as parents have done for generations.
He then realised that in fact, they couldn’t do much worse than us.
It’s a sobering thought.
Here’s what he says:
In less than 100 years, and especially this past 30, we have taken the treasure that the earth has taken billions of years to assemble, and consumed so much of it that we are running out.
We have eaten, smoked, or burnt everything consumable, and a bunch of things patently not meant to be eaten. We have taken it out of the ground, processed it, and thrown it away, back into the sea, on the floor, and into the sky. We have tinkered with stuff we don’t really understand. And made a few places unfit for life, in any form, for the rest of time – at least for as long as we can imagine.
In less than 100 years, and especially, this past 30, we have taken the treasure that the earth has taken billions of years to assemble, and consumed so much of it that we are running out.
It has … taken millions of years to create the billions of barrels of oil we now use each year, en route to running out sooner than we want, all so that we can do urgent stuff like go on holiday in Turkey, or fly fresh flowers from Kenya to Norway each night, or iron our shirts so that we look good when we go to the bank to borrow ever more money to buy ever more stuff.
In a world where we do not pay the real cost for all that we consume, we consume all that there is.
Instead of looking at this earth as Granny’s home, a sacred place to visit, keep clean, and leave it as we found it, we have raided her fridge, burnt her house down, and then wizzled on the smoking remains.
Peter Carruthers, author of a best-selling book on surviving business closure, makes his living on the Web. Sign up for his weekly newsletter here. His company Sales Motor guarantees finding great prospects for your business – or else you don’t pay! See more here
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